As a business owner, it’s important to keep track of the latest marketing strategies so that you can stay ahead of the competition. In this blog post, we’ll take a look at some of the most important marketing trends from HubSpot’s Ultimate List of Marketing Statistics for 2022.
So, whether you’re looking to update your marketing strategy or simply want to stay informed, read on to learn more!
Keyword Research
71% of marketers say using strategic keywords was their number one strategy for SEO.
Do you think you can just stuff your website with keywords and rank higher? Think again. It’s not that simple anymore. Depending on your industry, using the right strategic keywords can be one of your most effective marketing tools. Keywords help you target your audience and drive traffic to your site.
At Ten Peaks Media, we see many agencies picking keywords that are easy to rank for but do not drive traffic to the website.
An effective marketing strategy starts with keyword research and builds content and deliverables around those keywords.
Invest in SEO
69% of marketers invested in SEO in 2021.
If you’re a business owner, it’s important to make sure you’re investing in SEO. By improving your website’s search engine ranking, you can bring more traffic to your site and grow your business.
However, making sure your website achieves a high ranking takes time and effort, so it’s important to make sure you’re dedicating the necessary resources to achieve this goal.
If you want to see real results from your SEO investment, it’s important to partner with an experienced and knowledgeable marketing agency. At our company, we have a team of experts who can help you improve your website ranking, create compelling content that engages potential users, and drives traffic to your site through targeted campaigns.
Contact us today to learn more about how we can help you grow your business with SEO.
Content Marketing
82% of marketers actively use content marketing.
Content marketing is a way to attract and retain customers by creating and sharing valuable content. This could be anything from blog posts and infographics to videos and social media updates.
By providing useful and interesting information, you can connect with your target audience on a deeper level, building trust and loyalty over time. Another benefit – Google loves fresh, relevant content and rewards websites with higher search rankings.
Think about your content marketing strategy in terms of how people are likely to process what you publish. This can help you create more effective messaging. If the information is presented effectively, it will be easier for users to learn and retain. As a result, they’ll be more likely to become clients or customers or become loyal followers on social media channels like Facebook or Instagram.
To learn more about creating an SEO-friendly blog that speaks directly to the needs of potential clients, contact us today! We can even do all the work for you with our Google Ads campaign management services where we handle everything from keyword research and copywriting up through landing page optimization so that your ads are delivering high ROI every time!
Invest In Video Production
Are you looking to take your business to the next level, but don’t know how? Maybe it’s time to invest in video production. By creating engaging and visually appealing videos, you can reach new customers and grow your brand.
80% of video marketers claim that video has directly increased sales.
After Google and Facebook, Video (YouTube) is the most popular marketing platform.
An overwhelming majority of people (94%) report watching explainer videos to learn more about a product or service, with 84% being swayed to make a purchase.
Videos can help create a more personal connection with potential clients or customers, and they can also be used to educate viewers about the services you offer.
It’s becoming harder to stand out in the marketing space. Invest in video marketing and your business can gain an invaluable marketing tool and edge over competitors.
At Ten Peaks Media, we pride ourselves in being “story tellers”. Let us help tell your story in print and video.
Don’t Forget Email Marketing
From a study of 1,000 small business owners, email marketing was ranked as the 2nd most effective medium.
Are you using email marketing to reach your customers? If not, you’re missing out on a powerful tool for reaching your target audience. Email marketing is an effective way to keep in touch with your customers, and it can help boost your sales.
Many businesses don’t use email marketing because they don’t know how to get started.
Ten Peaks Media has a variety of email marketing tools for every budget and need. Whether you’re looking to set up an account on the basic, cost-effective level with MailChimp or take your game up another notch by using custom CRM solutions like HubSpot – we’ve got what it takes.
We’ve found that email is a versatile tool for all types of professionals, from medical practices to tourism to corporate communications and outbound B2B services. The one thing they have in common – they want more customers!
What’s Next?
It’s important to start planning now if you want to stay ahead of your competition in 2022. That’s why we offer free marketing audits – so that businesses like yours can get a glimpse into where they stand and where they need to go. Contact us today to book your audit and find out how Ten Peaks Media can help you dominate your industry in 2022 and beyond.
