As many as 45% of all new businesses close down after only 5 years of being in business. Businesses may fail for a variety of reasons but it often has to do with poor marketing. If you aren’t prioritizing your marketing strategy, you will find that your business will never get very far.
This is why hiring a good marketing agency is so important. However, what are the pros and cons of hiring a marketing agency and how can you know if it’s the right choice for you? Keep reading and learn more about how it works below.
Pro: Unique Ideas and More Experience
When you work on your own to promote your business, your marketing strategies will only be able to take you so far. At a certain point, you will run out of ideas and you might start to rely on unoriginal or uncreative strategies. As a result, this lack of marketing ideas could lead to the eventual demise of your business.
If your marketing ideas aren’t always cutting-edge and high-quality, you will find that your target audience won’t be very interested in what you have to offer. This is one of the many reasons why it’s such a good idea to hire a marketing agency. Such an agency, of course, will have several trained professionals on hand to help you with your marketing strategies.
When you put several skilled minds together, you’ll never even have to worry about running out of marketing ideas. Instead, you’ll always have a steady flow of new and unique business ideas to ensure that your business remains as modern and successful as possible.
This will also give you an edge over the competition, especially if you know that your competition isn’t using any professional marketing services.
Another unique benefit of hiring such a service is that professional marketers have plenty of experience to bring to the table. If your business is still relatively new, you might not know the first thing about marketing and how to branch out so your brand can reach more people – but a marketing agency will provide you with people who have years of experience in this area.
The Details
Experience is everything in the world of marketing. The more experience you have, the better you will be able to handle certain marketing campaigns and ideas. A person with more experience will also be better at coming up with marketing ideas that are completely unique and original so that they’ll have a better chance of attracting more potential customers to your business.
Even if you don’t get a flood of new customers right away, you’ll at least get more brand awareness. If you don’t know what brand awareness is, it is exactly what it sounds like. It has to do with getting more people aware that your brand exists.
This may sound like a simple task, but in reality, it is very important. As long as people know that your brand exists, they can always look up your business at a later time. This might result in new customers down the line.
But of course, brand awareness won’t even be possible unless you have a good marketing strategy running. And again, a marketing agency can help you with that.
Con: Marketing Agencies Can Be Expensive
The main downside of hiring a marketing agency is that you will, of course, have to pay for those services. Marketing services can be quite expensive, depending on what kind of service you’re getting. For that reason, many people often end up ditching the idea of hiring a marketing agency and instead try to do all of it on their own.
But is that really a good idea? Maybe not. If you don’t have any experience in marketing or promoting a business, then you might end up wasting a lot of time if you try to do it all on your own.
While doing your own marketing can work to a certain extent, it will only ever get you so far. At a certain point, you will hit a wall with your marketing strategies and idea. At that point, you will find that your traffic will start to slow down and you may not be getting as many customers as you hoped you would get.
Even though doing your own marketing can save you some money, it usually isn’t worth it in the long run. This is because you won’t be able to hit certain goals, especially large goals if you’re only doing marketing on a small scale.
This not only can prolong your goals but it may even make your business’s foundation quite fragile, especially if you end up losing customers or if your rates of traffic start to decrease.
What You Need to Know
For that reason, it is usually a better idea to hire a marketing agency even if such a service does cost you extra money. This is because you are paying for services that you can’t normally do on your own. For example, a marketing agency can help you run a huge ad campaign to get your brand seen by thousands and even millions of people.
Doing this on your own would be next to impossible, especially if you don’t have a lot of experience in this area. Marketing agencies can also provide you with marketing ideas that may not have occurred to you. This will give you the opportunity to always make sure that your campaigns and ideas are as fresh as possible.
This will keep your target audience engaged and always prepared to see what your brand has to offer next. When it comes to the cost of a marketing agency, you just need to keep your budget in mind. You obviously won’t want to opt for the most expensive marketing options if you don’t have to or don’t want to.
As long as you stay within a particular price range, you will find that you will still be able to benefit quite a lot from a marketing agency and you won’t have to break the bank while doing it either.
Pro: New and Innovative Types of Marketing
If you try to market your business on your own, you will most likely find yourself getting stuck in a rut of the same old marketing techniques that, in reality, won’t get your business anywhere. But when you hire a marketing agency to help you, that agency will provide you with all sorts of new and innovative types of marketing that you may have never even considered before.
The possibilities are virtually endless when you work with a marketing service. Consider email marketing, for example. A marketing agency can help your business get involved with this type of marketing so that your brand’s reach can become wider than ever before.
Email marketing is often seen as a pillar of many successful businesses since it works so well and can reach such a huge number of people. There are also other factors that you might have not thought of such as SEO or search engine optimization. SEO can be very complicated to those who don’t know anything about it, but it is essential if you ever want your business to be a success on the internet.
What to Know
SEO has everything to do with how search engines like Bing or Google find your online content. If your website doesn’t have good SEO, search engines will rank it very low. This means it will show up on the third, fourth, or even the 22nd page of Google where no one will ever bother to look for your content.
But if your SEO score is much better, you might even end up on the first page of Google where it will be far easier to attract traffic to your site. If you don’t know the first thing about SEO, then a marketing agency can certainly take care of that for you and make sure that your brand doesn’t sink down into the depths of Google.
This is not to mention that a good marketing agency can also help you with various other factors such as design, content, and more.
Should You Hire a Marketing Agency?
Everything in life comes with upsides and downsides but for the most part, hiring a marketing agency is full of upsides. After all, such an agency can help you with all sorts of things, from coming up with new marketing ideas to helping you with SEO and more.
To learn more about our marketing services, contact us here.
