Are you interested in expanding your company and building a following of dedicated customers who are eager to hear from you? An email marketing list may be just the opportunity you’re looking for.
Email lists for marketing consist of people who sign up to receive your marketing and content directly to their inboxes. Many companies use them to stay in touch with clients and inform them of essential business news, like new products or upcoming sales and events.
How to Get Email Lists for Marketing
To gain subscribers for your email marketing list, you should provide a few ways for them to sign up. Once you receive their permission and consent, you can send them content related to your company.
Include Email Sign-Up Options on Your Website
One of the easiest ways to get a list of emails for marketing is through your company’s website. Including a pop-up that appears whenever a customer visits your site, allowing them to sign up for your email list, is one way to get subscribers.
However, some visitors will find pop-ups annoying. This is especially true if they can’t view your content because the pop-up fills the space on their device.
If you want to attract subscribers but are wary of annoying them, consider including a place to sign up for your email in a box on your website. You can include the box at the bottom of your pages, ensuring that whoever wants to sign up doesn’t need to work too hard to find out how to do so.
Ask Clients to Sign Up for Your Email Marketing List When They Complete A Purchase
Many websites include online purchase options, whether they sell products, services, or other items. If a client decides they want to buy from you, allow them to complete the purchase online, but leave a space for them to sign up for your email marketing list, too.
For example, if you ship the product to the customer’s home, ask them to provide their email address so you can give them shipping status updates. You can also include a pre-checked box that signs them up for your promotional emails. They’ll need to uncheck it if they don’t want to receive them.
Tell Clients About Your Email List When They Visit Your Physical Storefront
Depending on your business type, you might be able to obtain email signups when clients visit your physical location. Encouraging your customer service representatives to promote your email list to people who make a purchase is a simple way to increase signups.
It’s vital to demonstrate the value of your list to interested customers. They’re more likely to sign up when they know they’ll receive valuable communications, like access to special sales and discounts.
An Email Marketing List Helps You Build Stronger Relationships with Clients
While building up your email marketing list may take some time, it’s well worth the effort. Email marketing allows you to connect directly with your clients at a much lower cost than other advertising techniques. And if you continue to provide them with content they look forward to receiving, they’re more likely to become long-term customers.
Ten Peaks Media can assist if you need help setting up an email marketing strategy in Colorado Springs. Contact us today to learn more about our email marketing services.
