It’s hard to believe 2023 is almost over. As you’re wrapping up your reflections on the year and strategizing for what’s to come, now is the perfect time to refresh your website and make it more enticing for prospects in the new year.
If revamping certain parts of your website seems overwhelming, Ten Peaks Media is here to help. Here are four simple ways to refresh your website for the new year.
1. Update Your Website With Current Information
How often should you refresh your website? If you have an older website or a website with a lot of pages, it’s worth combing through and updating any information that may be outdated at least once a year. An easy place to start is the copyright notice located in your footer. Ensure that all the information is accurate and updated for 2024.
2. Change Out Your Website Photos
Changing out any older, lower-quality website photos for high-quality, custom images can help you better grab your visitors’ attention. When you refresh your website photos and graphics, you help prospects better understand your products or services.
Additionally, better images increase engagement and time spent on a web page. In turn, this can boost your chances of making a sale.
3. Ensure Your Site Is Mobile Friendly
Over half of all website traffic comes from mobile devices. Additionally, over 90% of internet users access the web through their phones. So if your website isn’t optimized for mobile users, that’s something you’ll want to prioritize as the new year approaches. Benefits of having a mobile-friendly site include:
- Improved user experience and faster load times
- Enhanced SEO and better rankings
- Fast conversions
- Brand identify
- Responsive design
- A competitive advantage
Does updating your website help SEO? Yes, it does. If you don’t have a mobile-friendly site, you risk losing a significant portion of your target audience. Compressing images, avoiding pop-ups, and using a large and readable font are all easy ways to optimize your website for smartphone users.
4. Check Your Links
Web users become frustrated when they click a link on a site only to be redirected to a 404 error page. Do a rough scan of your website and check your links to ensure they all lead to the correct places. This task shouldn’t take too long, but it can work wonders for your SEO while encouraging interested prospects to keep browsing your website.
There are even web tools where you can enter your site’s address and get a report on any broken links. These options make it easier than ever to go in and fix them before the new year begins.
How to Update Your Website in 2024 With Help From Ten Peaks Media
An eye-catching, optimized website can make all the difference between an interested prospect and a loyal, long-term customer. A light website refresh is a simple yet effective way to improve your SEO and boost sales.
Investing in the quality of your website is a worthwhile endeavor to continue throughout the new year. However, as a busy business owner or manager, finding the extra time to make more significant changes to your website can seem daunting.
That’s where Ten Peaks Media’s expert marketing team comes in. For more information about how we can refresh your website in 2024, contact us today.
