5 Benefits When You Make Content King

5 Benefits When Content is King

1. Increased Search Rankings
2. Increased Indexing
3. Increased Keyword Placement
4. Increased Customer Visibility
5. Increased Engagement

Why A Content Marketing Strategy Is Important To Your Success

The quote “content is king” is originally from an essay Microsoft founder Bill Gates wrote in 1996. In it, he describes the future of the Internet as a marketplace for content. In 2021, content marketing is as important as any time in internet marketing. Without it, there is nothing to connect you with your customers. However, many companies make the text about them when the written material needs to be more about the user experience than marketing your business. What does a potential customer want, what questions do they have?

Here are 5 benefits can expect if you develop a content marketing strategy, a consistent plan to add original, relevant text to your website through blog posts and new web pages.

1. Increased Search Rankings
   The more often you update your website the more often a search engine may visit your site and index your page. Google rewards original, fresh content. Give Google and your customers what they want, and you will improve your standing in Google’s algorithm, boosting your ranking in search results.

2. Increased Indexing
   The more often you add fresh content to your website the more often a search engine may index your site. You stand a good chance of higher rankings from your marketing efforts the more frequently search engines see your site. You can also request quicker indexing of your new blog or web page by utilizing the tools in your Google Search console.

3. Increased Keyword Placement
   A good creative writer will give you the opportunity to organically incorporate relevant, valuable keywords into your text without “keyword stuffing.” Your website has a better chance to gain visibility with keywords relevant to your content marketing effort. Your keywords will not stand out in well-written content aimed at providing quality information to your customer.

4. Increased Customer Visibility
   ​Quality, fresh content provides answers and information to potential customers who are trying to find you. Google ranks content because its goal is to provide users with valuable, trusted information. Fresh content makes you that much more discoverable and increases brand awareness.

5. Increased Engagement
   When you provide the information users are looking for, you provide a great experience with your brand. Users are more likely to engage with you on social media, read your blogs, and search your website. Fresh content means you get crawled by search engines more frequently thereby having a better chance to show up the next time they’re searching for a product or service that you provide.

Once you’ve developed and implemented a long-term strategic, consistent plan to add content to your website, the more likely you are to see users who stick around and become loyal to your brand. By giving them value from your website you nurture a relationship and earn their business.

There’s no time like the present to start adding content to your website. Let’s start blogging!