In 2022, over 4.59 billion people used social media, and experts predict that number will grow to a whopping six billion by 2027. While that’s exciting for marketers looking to attract fresh audiences, it also presents a challenge. Because everyone is marketing on social media, including your competitors, you have to find unique ways to enhance your brand presence online.
Here are some social media marketing tips you can try to help you stand out from the crowd and drive more sales.
Use Platforms That Will Best Serve Your Brand
From Facebook to TikTok, how do you know which platforms will be worth your time, energy, and marketing budget? Consider this:
- Facebook is the most popular social media channel
- Gen Z and millennial audiences gravitate toward TikTok and Instagram
- If you want to connect with bigger organizations, LinkedIn is the best platform
- X (formerly Twitter) is a hub for the younger demographic
To elevate your brand presence, you must know your target audience and the online networks they use most often. Consider your goals and KPIs before jumping on the next up-and-coming platform. After all, creating a profile on these apps is free, but maintaining your brand presence will cost a decent chunk of your marketing budget. So choose your social media marketing plan wisely.
Interact With Your Target Audience
You’re writing content online, and so are your competitors. You want to ensure your copy isn’t the same, or else you’ll just blend in. To stand out, try the storytelling method. This allows you to get creative and capture your audience’s attention through truly engaging content.
A great way to stand out is to try user-generated social media marketing. Encourage your followers to create videos of themselves using and reviewing your products positively. Then, you can publicly share that content. This strategy allows you to connect with your audience on a deeper level than just telling them to “Buy Now!”
Consistency Is Key
Even if you aren’t getting incredible results immediately, don’t stop promoting your brand online. Regularly posting quality content can drive engagement and improve brand awareness, helping you stand out from competitors who don’t post often or do so in random bursts. Just make sure your copy is:
- Relevant
- Informative
- Engaging
- Not too sales-y
Finding your company’s unique brand voice within your social media marketing strategy may take some trial and error, but the results will be well worth it.
Take Your Brand to the Next Level With Ten Peaks Media
Standing out in a crowded digital landscape can be challenging, but if you post consistently on the right channels and engage with your ideal audience, you’ll elevate your brand presence in no time. If you need help, don’t worry. Ten Peaks Media is the expert social media marketing agency that can help you reach your goals.
You don’t have to figure out the best online networking plan for your business alone. To learn more about our social media marketing services, contact us today.
